Alticor is a privately owned American company managed by the DeVos and Van Andel families. It was created in 1999 to act as the main company for several business operations, including the multi-level marketing companies Amway and Amway Global, and the manufacturing and distribution company Access Business Group.

In 2006, Alticor bought Gurwitch Products, a cosmetics company, from Neiman Marcus Group Inc. It kept Gurwitch as a separate company under its control until 2016, when Shiseido purchased Gurwitch.

Alticor Corporate Enterprises

Alticor Corporate Enterprises was founded in 1959. It is a company that owns other companies, including Amway Hotel Corporation, Gurwitch Products, Interleukin Genetics, Metagenics, and Fulton Innovation. In 2000, Pyxis Innovations Inc. bought ownership in Interleukin Genetics and is now completely owned by Alticor Inc.

AHC+Hospitality, which was previously called Amway Hotel Corporation, is the hotel company owned by Alticor. AHC+Hospitality owns several hotels in Grand Rapids, Michigan, and the British Virgin Islands.

In 1981, Amway Corporation purchased, fixed up, made bigger, and renamed the Pantlind Hotel to the Amway Grand Hotel.

In February 2017, CWD Real Estate Development announced plans to change a building in downtown Grand Rapids into an AC Hotels by Marriott with 130 rooms, which would be managed by AHC+Hospitality. In May 2017, Amway Hotel Corporation changed its name to AHC+Hospitality.